Insurance Agency SEO - Insurance Social Media - Insurance Advertising - Marketing Ideas
100 Insurance Marketing Ideas, Advertising Tips and Ways to Market Your Insurance Agency.
2. Great Email Signature – If you don’t already have an automated email signature, make one right now. Include every bit of contact information about you like your address, phone numbers, website, twitter, facebook, etc. With each new day comes a new form of communication and everyone has a favorite. Make sure you accommodate all communication preferences for marketing. 3. Keep a Voice Recorder in Your Car - When you’re driving and spot a commercial vehicle record some information about the vehicle and the phone number. Later on call the owner and explain where you saw the vehicle and you would like an opportunity to make a bid on their insurance at the next renewal. Here's a link digital voice recorders 4. Harness the Power of Facebook - Stop pretending it's not a huge opportunity or you can't do it and start making money with Facebook. Unless you only sell Medicare Supplement Plans, nearly every client you have is already on Facebook and the average user has 130 friends! If you just saved somebody money they wouldn't think twice about posting how awesome you are to 400 friends in your target market, but they'll only do it if you ask! So Ask! Be creative, not too self-promotional, and use Facebook to amplify your community presence. If you can't do it yourself, find an affordable company that runs Facebook marketing for insurance agents! 5. Get in Their Cell Phone - Encourage clients to program your insurance agency phone number into their cell phone in case they have a claim or billing question. They will always be walking around with your contact information. If someone asks them about insurance it will be easier to refer. Referrals are the most successful insurance marketing strategy. 6. Volunteer– The hand that gives, gathers. There are many opportunites for growing your business while volunteering. You can get great PR in the newspaper, meet other local community members and business owners, and educate people about the values and benefits of insurance. Choose a non-profit you have some interest in since the more passion you have, the more benefit. 7. Get Top Rankings in Google - A couple years ago if you searched for "insurance" on Google, you'd get nothing but the big boys, Allstate.com, Geico.com, etc. Over the past few years though, Google has made some huge changes to put local businesses like your agency in results. It's not easy to be a top ranking local business in Google, but once you are your phone will be ringing like crazy. There's a lot of bad information out there, I recommend this resource to learn how Google ranks insurance agencies. 8. Host a Window Etching Event – Window etching is a process of inscribing the VIN number of a vehicle into all the glass on a car. It is supposed to reduce auto theft. Gather free insurance leads from the vehicle owners.
10. Good Old Telemarketing - The reason insurance agents still telemarket…it still works. Focus telemarketing in the evening, give your telemarketer lots of talkpaths to use and conduct role plays periodically to keep your telemarketer sharp. Don't aim to quote and sell insurance policies right away. Respecting the prospects, making a positive impression, and gaining an x-date can be more valuable than providing an instant quote. 11. Keychain Tags – I mean the thin plastic tags that the grocery store, gym, and credit card companies give members. Include the insurance agency contact information. Customers will want it so they can call you if they have a claim. Now they will always have your contact information for when they refer your agency. Referrals are the best insurance marketing. 11. Get an Online Presence – If your online presence only consists of a page about your agency on the company website then you are missing huge opportunities. Agents tell me the internet is dominated by big companies and that's not true! In most Google searches for the term "insurance" the top results are local agencies with preference for agencies with their own domain and website. Go check it. You don't need thousands for a custom built website, but you do need a domain and a professional website that belongs only to you. It's not as difficult or expensive as you think. Check out some insurance websites from the web design catalog. 13. TV Advertising – If you get an opportunity for some cheap exposure it may be worthwhile. The best television marketing opportunities would be during programs specifically aimed at your target prospects while they are thinking about your services - like during a program about home improvement or cars. In my opinion, TV ads still do not offer the same ROI as other insurance marketing strategies. 14. Market Your Agency Online – InsuranceSplash will recommend your insurance agency within the region of your choice on ten separate websites all oriented around different insurance products. Signing up for their lifetime membership is simple, cheap, and only takes five minutes. 15. Pay-Per-Click Search Engine Advertising – These are sponsored results that show to the right when you search on Google, Yahoo, Bing, etc. This can be an excellent insurance marketing opportunity because it drives traffic to your insurance agency website only from people actively interested in insurance. You choose who views your ads by location and demographics. 16. Local Networking Events –Chambers of commerce and many professional organizations host networking events so businesspeople can meet other businesspeople. Make as many contacts as possible and follow up with people that will assist your insurance marketing with referrals. These events are always loaded with salespeople, focus on how you can help everyone you meet and have fun. Help others be successful and the karma will come back to help your insurance agency marketing.
18. Internet Insurance Leads – There are several providers of marketing insurance leads. These are mostly insurance websites that encourage visitors to submit their information to receive competing insurance quotes. The information is then sold to competing sales agents. Success rates vary greatly by insurance agency. InsuranceLeads.com NetQuote.com AgentInsider.com 19. Email Newsletters - Capture your clients' email and develop an insurance marketing email list. Online email marketing providers can help you produce professional looking newsletters and track who opened emails, what they clicked on, and how long they viewed the message. Make sure to send useful information. People receive too much spam and you don’t want to be that type of insurance email marketing sender. Sending sales emails can be illegal. CAN SPAM Act 20. Door-to-door Relationship Building– It’s not easy, but it might be the cheapest and most effective insurance marketing strategies. To be successful with face-to-face insurance marketing orient all conversation around how you can help the organization (with referrals and promotion, not just insurance). Have a non-sales conversation prepared, like a local community event you are organizing and recruiting help for. Be respectful and make an impression without interfering or coming across as a typical salesperson. Get x-dates and follow up with the decision makers before renewals. You will be surprised how many non-commercial insurance leads you get. 21. Use Online Yellow Pages. Superpages is a great way to find phone contacts for commercial insurance marketing. Focus on a particular market (carpenters, plumbers, lawyers etc) and perfect your insurance sales strategy toward each different industry. 22. Sponsor a Car Show – This is a good marketing idea for any agent, but a fantastic one for any agent interested and knowledgable about cars. Like most of the advice on this page, building relationships is the key ingredient in your agency marketing strategy and this will be a fantastic way to do so. 23. Promote Your Affordability – Insurance shoppers are interested primarily in one thing right now, the price. Advertising your insurance agency on Cheap-Insurers.com and Cheapest4Insurance.com will attract prospects to your agency. You can advertise on both sites by filling out one form about your agency and you will also be listed on eight other insurance websites. It’s so easy to sign up in 5 minutes. 24. Consumer Review Websites - On websites like Yodle.com and MerchantCircle allow you to set up a page about your agency. Visitors can write recommendations about your agency. Online insurance marketing is a must.
26. Create a Podcast – A podcast is like a radio show that you can publish yourself. Users of iTunes can subscribe to your podcast and the iTunes program on their computer will update itself with your most current podcast. To gain listeners you must provide valuable content but you don’t need to be extensive. You could make a podcast that offers one 30-second piece of advice per week about saving on insurance, driving safely, or child safety etc. 27. Telemarketing Service – There are many companies that will do insurance telemarketing for you and send leads interested in insurance quotes. There is less competition than with internet leads, but the cost is often higher and results may still be mediocre. Nevertheless, it is something to look into. There are many insurance telemarketing programs, here is one to check out. 28. Publish a Website – In today’s marketplace it is unprofessional not to have an insurance agency website. Either spend a little or a lot. There is an obvious benefit to having a site and a benefit to having a very well designed and search engine optimized insurance website, but paying for a mediocre site is a waste. Don’t forget to sign up for InsuranceSplash for your insurance agency website marketing! 29. Host a Defensive Driving Safety Class – There are plenty of materials out there if you wanted to put something together, or you could hire a professional to conduct the class and get your people a discount. Include insurance agency marketing materials in any handouts.
30. Advertise on Pizza Boxes – I know several agents who purchase pizza boxes with their insurance marketing in exchange for buying the boxes. Many pizza shops need to cut expenses and will make a deal. Ensure they don't cover your insurance marketing with theirs. Boxes are under 50 cents each. Another option is to pay for plastic pizza cutters. They are more expensive but people keep them. 31. Speak at High Schools – Find informational materials and videos to use while you speak about defensive driving with high school students. Also, teaching a brief class about insurance could be a great opportunity for the students in a “life skills” class. It will certainly help to have a personal connection with someone in the school.
33. Sponsor the Fire or Police Department – What says community involvement and protection better than the fire and police departments? Firemen and police officers generally have very wide social networks within your local community. Find a way to get some publicity in the paper and develop strong friendships with the members. 34. Chamber of Commerce – To make it worth your time and money, you must develog stronger relationships within and contribute to the community. Chambers of Commerce are full of salespeople…be a resource by helping others and you will reap the greatest insurance marketing benefits. 35. Facebook Advertising - Ever notice those links on the right hand side of your Facebook page that usually have catchy pictures and text? Those are advertisements and they're the reason Mark Zuckerberg is a billionare. You can pay to have your own ads show there and it's amazing how specific you can get with your target audience, but be warned: if you can't get a high ratio of people to click and you don't change your ads frequently, Facebook will not show them regardless of your how much money you have. If you're too busy selling insurance to keep up with the weekly Facebook changes, consider hiring an affordable company that manage Facebook advertising campaigns. 35. Automated Voice Message Calls – Many agents are skeptical about this form of insurance telemarketing but I know some agencies that swear by it. Record a message in your own voice and blast it to hundreds of people at once. Send a customer appreciation message to your entire book, leave pre-renewal messages for your current clients, or upload a list of prospects to market to. It is really cheap insurance agency marketing. This company does it. 46. Always Carry Lots of Business Cards – All of us have said, “I don’t have a business card on me right now”. From this point forward if you ever say that again then you should turn in your insurance license. You failed the successful insurance agent marketing test. Leave them in fishbowls, post them on bulletin boards, leave them with a generous tip if you have great service in a restaurant. And don’t ever run out… 47. Submit Insurance Websites to DMOZ.org - AKA The Open Directory Project, DMOZ.org is the most prestigious manually approved online directory. You need a high quality site that offers information valuable to internet surfers. If you are accepted it can do wonders for insurance agency website search engine optimization. 48. Write Articles About Insurance and Publish Online – You don't need a journalism degree to write an article about insurance. Writing articles about insurance can boost your online credibility, drive traffic to your insurance companye website, and boost the search results of your own webpage. Include a link to your website at the bottom of any article you write. Title articles specific to your location. You will get more relavent traffic with an article titled, “Top Ten Ways to Save Money On Insurance in East Bumblewood” than a general one. There are many article sites, but you will get the best return from getting published in insurance-themed websites. Our insurance marketing program members are welcome to publish as many original insurance articles as they like on any of the ten InsuranceSplash websites (articles are subject to quality guidelines). 49. Sponsor a Motorcycle Ride – Except for the crotchrocket thrill seekers, motorcycle riders are often fantastic insurance clients. They are very safe drivers on two and four wheels and today’s motorcycle owner often has many other insurance and financial service needs. Motorcycle insurance marketing is a great lead-in to other insurance lines.
51. Diversify Your Online Marketing – If you sell more than one type of insurance, it’s a good idea to diversify your online marketing. The simple solution is InsuranceSplash, by signing up once your agency will be listed on ten different websites that range in topis from auto insurance to disability to homeowners to liability to flood to discounts and others. 52. Contact Webmasters for Links – Enhance the online presence of your insurance agency website and improve search rankings with links from other related sites. According to Google, the absolute best way to improve the search results of your website is to get one-way links from quality related websites. In order to do this you will need to have some type of product, service, or information visitors on the other site may be interested in, but unable to get on that site. Keep in mind that no one is going to be willing to offer a link to your site unless there is an obvious benefit to their visitors. 53. Park a Wreck in Your Lot – Convince a junkyard to park a wrecked vehicle in front of your office. It will draw attention and create a mental connection between your location and car accidents and insurance. If your local government or landlord gives you a hard time, remind them it is raising safety awareness and at the very least try to get them to allow it every once in a while. 54. Referral Marketing Exchange– I know many agents that offer cash incentives for real estate agents, mortgage brokers, and car salesmen to refer their insurance agency. (This is illegal in some places) There may be other options to reward referrals that are more affordable to you and/or more enticing for them, for instance you agree to pay for the publication and distribution of marketing materials. When a real estate agent sends you a lead, instead of paying them cash agree to send their client birthday cards in their name for the next five years. It may be easier for you if you already have a similar process in your office. 55. Join the School Board – The school board is obviously a fantastic way to meet both the big players and families in the community. Being on the school board will give you easier access to marketing opportunities to parents and young drivers also. Marketing insurance products to young families is an ideal situation. 56. Insurance Leads Fishbowl – Leave a fishbowl on the counter at a business where potential customers shop with a sign indicating you will be drawing for a gift card to the establishment. Use the cards for leads. If you like this idea, here's a link to fish bowls 57. Wear Your Business – Invest in some nice shirts with your business name clearly visible. Wear them everywhere, especially to school and community events. Include your staff and you can have a powerful insurance marketing effect. 58.Customer Surveys – Surveying people about service quality has marketing benefits. You can identify opportunities for improvement and you let clients know you value the quality of their experience. Another benefit is that many people will feel obliged to say good things and forcing them to do so will imprint the value of your agency into their minds. You can do this by email with most email marketing services.
60. Write in the Local Papers – Even if you pay for it, writing content for the local paper can be much more valuable than insurance advertising. Most papers are struggling right now and will be more open than ever to allow you to pay to write content. If you cannot inlcude insurance agency contact information in the article purchase a visible ad near it. 61. Business Networking Groups – Although there are many like it, BNI is one of the most prominent business networking groups. Unfortunately, they often limit membership to one person per industry and insurance is often filled. Take advantage if you get an opportunity to join BNI or another group like it. 62. Coach Youth Sports – Coaching a youth sports team allows you to meet many young families within the community. Think auto, home, Life, financial Planning, 529, IRA, etc. You should take every opportunity to get to know the league coordinators as they are often very well-known individuals within the community. Get some additional agency marketing by hanging a team picture in the office. 63. Designate a Referral Specialist – Choose one person in your agency and assign them to develop and support a referral process. Track referred business and pay extra commission on it. When one person takes ownership of the referral program you’ll get their buy in, and your other staff won’t be hearing about referrals from only you. Referrals are key to insurance agency marketing. 64. Send Marketing Materials With Every Customer Communication – Whether it is a payment reminder, policy endorsement, renewal notification, etc, always include some sort of insurance product marketing material. This holds true for mail, email, phone calls, text messages, whatever. 65. Bring Doughnuts to Apartment Managers – If you sell renter’s coverage the best way to market insurance is through the person selling the apartment. When you get an opportunity to speak with apartment managers, make sure they understand why insured tenants can be an advantage to them. They will forget you if you don’t bring something to eat once a month. 66. Give Out Pens - Many businesses and communities can always use extra pens - community centers, restaurants, grocery stores, the DMV. Always keep extra pens with you and when you see a jar full of pens somewhere, fill it up with your own. Always be marketing your insurance agency. 67. Attract Educated Consumers – Purchasing internet leads forces you to work with shoppers focused only on price. Advertising on websites that center around consumer education will draw in more of your target customers. When you sign up with InsuranceSplash your agency will be listed on ten consumer insurance education websites. It only takes five minutes and it’s really cheap.
69. Coupon Mailers – Consider the readers of these materials and make sure any advertising you do provides some sort of coupon, free gift, or call to action. People read through these specifically to find coupons and discounts. Val-Pak is one. 70. Customer Appreciation Party - Let your best policyholders know how important you are by inviting them to a nice dinner. Use this time to market new financial products, encourage referrals, and strengthen relationships. Invite your largest premium providers and the people who help you with referral marketing. 71. Insurance Lead Lists – It can be expensive, but purchasing lists of insurance prospects is a starting point for many of the other insurance marketing strategies here. Narrow down prospects with demographics, location, etc. salesgenie 72. Market in Ethnic Publications – Studies show certain minority populations can be more loyal to businesses that advertise and market in their media. If you speak a foreign language or someone in your agency does, selling insurance to that community can open the door to loads of referred leads. 73. Local Forum Websites – Many local communities have online forums where members communicate about community events, concerns, businesses, etc. Become an avid poster and you will develop friends and insurance leads. If possible, use a link to your insurance agency website in your signature so it shows up every time you write. Since your online reputation is nearly as important nowadays as your actual one, make sure to make relavent posts rather than blatant insurance advertisements. 74. T-shirts – Give them out to policyholders who will wear them. It will be tempting to buy the cheapest white shirts. Remember, if your shirt can work itself into the regular rotation of someone’s wardrobe, you’ll have residual insurance advertising. Make sure the agency name and service is clear. 75. Online News Comments– After reading articles on the local news website make a post and try to include a link to your website. Link a theme in the article to an insurance need. Do not become a comment spammer; post relevant information. Incoming links to your website from a reliable source like the local newspaper can help the search rankings of your website and drive targeted traffic. 76. Get Inbound Links – The key to great placement in the search engine results is having one-way links pointing to your insurance agency website. Link building is not easy, but a great way to start is by signing up with InsuranceSplash to have over 20 links from ten separate insurance websites to yours. Check out this marketing video or sign up
78. Virtual Insurance Advisor Referrals – VirtualInsuranceAdvisor.com is a website that explains insurance coverages to consumers. They encourage visitors to purchase insurance from local insurance agencies and will list your insurance agency for free if you link to them on your homepage. Learn more about free insurance marketing with virtual insurance advisor. 79. Host a Baby Car Seat Event – You’ll need to get certified in car seat safety installation or find someone who is. Often fire departments or police departments have certified individuals and maybe you’ll convince them to bring the fire truck. Marketing insurance products to young families is always a good idea. 80. Publish RSS Feeds – RSS is short for Real Simple Syndication and it is a way to publish information online that can be read by a third-party program (feed reader or aggregator). This allows visitors to sign up for RSS feeds from several websites and by using one feed reader they can effectively compile up-to-the-minute news information from only those sources they are most interested in. Feedburner is one option for publishing your information. 81. Yahoo Directory. This one is very pricey ($300/yr), but if you have the budget and are interested in insurance agency website search engine optimization, marketing in the Yahoo directory will help you. Be warned, it's not a huge help but if you've got the money to spend... 82. Attend Community Meetings – Read your local newspaper or website to learn when community meetings are happening. Do good for the community and business will follow. 83. Produce a Viral Video – I can’t tell you how to do it, but if you can come up with something related to insurance, your staff, your community or something that people will want to watch and send to their friends, release it on YouTube and let it go viral. Here’s a free suggestion… put together bunch of extreme sports bloopers with an disability insurance advertisement.
85. Online Insurance Marketing – Insurance shoppers are spending more time online doing research about insurance products. Advertise your agency on consumer oriented websites so you will be the first and only agency they contact. You can advertise on ten insurance websites at once by joining InsuranceSplash. It takes five minutes, is really easy, and will boost your online marketing presence. 86. Comment on Related Blogs – There are many opportunities to take advantage of blog marketing without owning one. When you read someone else’s blog post about a subject that could be related to insurance, post a comment about it. Always comment with insightful and relevant information. The extra links to your website will help your insurance agency website search rankings, and you should drive targeted traffic to your website. Insurance website marketing is very important now. 87. Make Sure Other Businesses Know About Your Referrals – This is just a general marketing concept. When you refer someone to the service or product of another customer give them a reason to mention you. Something as simple as “he’ll probably give you a discount if you mention I referred you” will ensure that the owner is reminded of the value of his relationship with you. That should help you retention and increase the liklihood of reciprical referrals. 88. Give Free Coffee at Lowes – Ever see the parking lot of a hardware store at 7 am? All contractors. Among many other potential needs, contractors need commercial auto, general liability, worker’s comp, disability etc. 89. Send Holiday or Birthday Cards – For some customers, a card from you might be the only greeting on their birthday. Set yourself apart with less popular holiday greetings like Halloween or Thanksgiving. Send Memorial Day cards to proud veterans or ethnic holiday cards to clients. Building relationships is a great way to market your insurance agency. 90. Handwritten Letters For Best Customers – We spend too much time with customers that pay us the least amount of money. Take a look at your commission statements and make sure you are going the extra mile for the people that support you the most. 91. Annual Policy Reviews – How can you expect policyholders to stay with you if they do not get anything in return each year? You should attempt to discuss policies with every customer every year. This helps you solidify the relationship, identify needs for additional products, and ask for referrals. Treating your book well is the best route to insurance agency marketing success.
93. Niche Forum Websites – Across the web there are thousands of different themed discussion forums. Think about the insurance products you sell and then imagine where people may go online…Motorcycle forums, antique car forums, websites about saving money or investing. You get the point, go there and make friends. 94. Join Professional Insurance Organizations – Potential clients will know you are a knowledgeable and ethical agent when they see your agency is a member of a professional insurance organization. When you sign up for InsuranceIntegrity.org your agency will be listed on their website but will also appear on nine other insurance-related websites. 95. Encourage Online Comments– When policy holders have a positive experience with your insurance agency, encourage them to go online to sites like Yodle.com or MerchantCircle.com and write about their experience. It's not always easy to get them to comment online; remember the adage about how to get something done right. 96. Put Your Picture on a Billboard – If you are an attractive woman this might work. For the guys – putting your picture on a billboard does not make you a local celebrity, it just proves you are vain and good at wasting marketing dollars. 97. Advertise to Specific Markets – Blanket insurance advertising is not nearly as effective as specific messages for targeted customers. Think “Great Rates for Homeowners with Good Credit” instead of “Great Insurance Rates”. 98. Host a Boating Safety Class – If you market well enough, paying an instructor to teach a class in your agency or a community center can lead to a boatload of referrals (sorry). Free for all attendees may work, or give your clients a break and charge the others. Insurance marketing strategies that encourage safety are always a good idea. 99. Put Balloons Outside – Flags, balloons, streamers, whatever…Do something to draw some attention to your agency. Ask yourself if there is anything at all drawing attention to your business. Your physical location can be your greatest source of insurance agency marketing. Amazon has a ton of helium tanks
101. Wrap Your Car – Consider the possibility of having your vehicle professionally wrapped with your insurance agency logo. It facilitates more conversations than you expect and traffic won't bother you as much. You could also purchase an inexpensive car magnet to put on your car when it is parked in highly visible locations or in your parking lot closer to the main road. Always be marketing. 102. Free Lemonade – Offering free lemonade in the summer or hot chocolate in the winter can draw in potential customers. If you’re concerned about freeloaders, make the drink contingent upon an insurance quote. 103. Host a Blood Drive – Raise awareness of your location by getting people to come to give blood, and it will also give you a reason to contact your policyholders besides billing. 104. Referral Marketing Program – Reward existing policyholders for sending you new clients. Don't be cheap with the referral rewards. Make sure every single knows about your insurance referral program and remind them every single interaction. Developing referrals is the best insurance marketing strategy. 105. 800 Number Tracking– Use 800 numbers to track the effectiveness of advertising campaigns. Kall8 provides a number for around 2 dollars a month. You can tell the marketing source using caller ID. If you invest thousands for grocery cart ads, it's worth paying 25 dollars a year to track the return? My bet is you will spend your grocery cart money in online marketing the following year. 106. Messaging on Hold – Being on hold sucks. Having a service that provides information about other products will give callers something to listen to and expose them to a much wider array of your services. Customers will be unaware what we sell if we don't constantly market insurance products to them. 107. TV or Radio Interviews – When insurance-related news happens locally, contact the media and offer your opinion. News reporters are just folks like us trying to meet deadlines so if they can get a quote without working some will take advantage. 108. Sponsor the Highway – Highways will allow businesses to sponsor cleanup efforts in exchange for a sign advertising their service. Sponsor a section near the exit toward your agency. If there are no nearby openings, propose sponsoring another road in town. Maybe they’ll let you put up a sign to market your insurance agency if you agree to clean up trash along the roadside. 109. Nice Car Cards - These are business cards with a car compliment written in big letters. When you see a nice car parked, leave one of the cards with your contact information on it. Have them preprinted to say “People with taste like yours value an insurance agency like mine” or better yet, hand write a personal message. People with nice cars tend to like compliments and also have a lot of insurance needs. Place it on the driver side window right over the door handle with the compliment facing out.
111. Online Disability Insurance Marketing – Disability insurance can be quite confusing for clients. When you market your insurance agency on DisabilityInsAgents.com disability insurance shoppers from your area will contact you when they have questions. Joining the InsuranceSplash marketing network will display your agency on DisabilityInsAgents.com in addition to nine other insurance-themed websites. 112. Advertise Your Greenness – Offer information about how to drive more efficiently or reduce energy costs in the home. Send email newsletters, mail to your clients, or host educational sessions in your office for your customers. Include insurance agency marketing material in anything you provide. 113. Publish a Blog – Publishing an online insurance blog is a great way to drive traffic. A general blog about insurance will be lost in the shuffle but a blog about a specific type of insurance in your section of the state could be a great opportunity to find actual clients. It will add to your credibility as an industry expert. Although challenging to a newbie, creating a Wordpress blog in a subdomain of your website (www.blog.yourdomain.com) can be done. Don't forget to submit your blog to InsuranceBlogSites.com. They don't accept every blog, but it's free!
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1. Emergency Info Wallet Cards – Include local emergency numbers like the fire department, police, poison control, etc. Include your contact information and the phone number for claims. Customers will be glad to carry such a valuable card around in their wallet, and they will always have your information in their pocket! Referrals are the cheapest and easiest form of insurance agency marketing.
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9. Door Hangers – Sounds old school, but paying someone to go door to door hanging 
17. Host Seminars – It requires promotion, but you can host seminars about financial planning, understanding insurance, saving money on insurance etc. Invite people to your insurance agency office, use a meeting room at a local chamber, use space from a community center, or rent a location. Present a topic that is time sensitive and enticing. “Learning About Deferred Medical Savings Accounts” will not draw as many as: “Secrets to Stop Uncle Sam From Stealing Your Retirement.” 
25. Reach Out to Contacts Every Day – Make friends and increase referrals without looking like a salesperson by asking questions. Strong relationships within the community are perhaps the most powerful marketing tool an agent can possess. Strengthen these relationships by calling other professionals in the community and asking them questions as often as possible. You can ask things you already know! Over time the relationship will develop and they will send you referrals. Referrals are the sweetest insurance agency marketing. 
32. Go After Homeowners – Attract homeowners interested in insurance by adversiting your agency on 
50. Post Client Letters – If someone writes a letter, sends an email, or posts a comment online about your agency, print it out and post it in a visible location. Shoppers look to others for guidance. Reading many letters from others about the knowledge, care, and protection your provide will only improve their impression of your business. 
59. Own the Internet – Moving forward, insurance agents that have the strongest online presence will survive. A great way to boost your online presence is to join the InsuranceSplash 
68. Advertise In Church Bulletins – Church bulletins tend not to be huge insurance lead generators, but use your financial support to speak with the church leadership. Offer to conduct seminars about insurance, defensive driving, fire safety, financial planning etc. Your good intentions will lead to higher commissions.
77. Leave Pens Everywhere – When you sign a credit card receipt, when you fill out a deposit slip at the bank, when you are addressing a letter at the post office. Consciously leave your pens everywhere. Consider pens that have some cool feature like an unusual clicking mechanism. That will improve their lifespan and assist your insurance marketing efforts. 
84. Start a Community Organization – It’s not hard and you won’t need to win an election to be the president. Identify a social need in the community and start it. Combine a group of people and a cause like Softballers Against Cancer or Baby Boomers For the Environment. You can get it started on a site like 
92. Promote Your Clients – What goes around comes around so encourage clients to leave promotional material in your agency and try to refer them clients. Entrepreneurs are often our best clients (many insurance and financial needs and better retention), and they are most likely to refer your services if they see the value in what you do.
100. Child Fingerprinting Event – Interest in protecting the community will always be good for insurance marketing. Don’t forget how valuable the connections you make with members of the local police department can be in many different ways.
